Quality, design and the latest technologies
What matters most in digital signage is what will be displayed on the screen, how it will look, as well as what results it will yield. Good content ensures that a network is effective and profitable. Such content needs to be visually attractive – this is achieved through creative work. Equally important, however, is the ergonomics of both the content and the medium – this is why we take measures to ensure that the content is as well-suited for its intended purposes as possible. And the most important criterion is effectiveness.
Before creating content, we first define our tasks and analyze the conditions in which the content will be used. Then, we choose technologies that are best suited to the content, medium and location in question.
Good promotional content should be attractive, modern, attention-grabbing and conducive to good impressions. A good idea and creative form are both important. We use various ways of grabbing attention and ensuring positive perception – one of these ways is the use of motion, which is why various forms of digital signage, animation and video are the leading media. We use motion design and flash animation, we produce video and audio recordings and we give it all a new, orginal form.
A quick flow of information is a major developmental factor. Quality information also indirectly acts as promotion, as it builds a positive image of the publisher. The content must be clear, accessible and easily noticed. Working on our informational apps, we focus on the aspect of communication and we conduct tests on potential recipients. Of course, informational and promotional content can be combined, for example by dividing the screen into zones.
InfoKiosks and touchscreens open greater possibilities for content creation. First of all, the flow of information is bidirectional – to and from the viewer. It also makes it possible to use a wide variety of solutions both in terms of the creative and the information architecture.. Interactivity is a good solution for publishing more complex information, allowing the viewer to freely choose among a variety of content. Besides interactive presentations, another effective promotional tool are interactive games. We achieve the most interesting effects by combining various kinds of media, including video, animation and audio, into interactive forms.